CVS Health

I’ve had the unique experience of contributing to multiple efforts that have evolved the CVS Health brand identity, co-creating with many of my internal colleagues as well as our external agency partners. From our brand refresh coinciding with bringing Aetna into the portfolio in 2019, to the launch of our Healthier happens together platform in 2022.

Below are additional projects for the CVS Health portfolio of brands and offerings.

WHEN

2018–Present

WHAT

Brand strategy
Identity
Guidelines
Brand training