Strong brands aren’t just about consistency, distinction and impact — they’re operationally effective. The most successful systems are the ones people can actually navigate and put into practice quickly.

That end-to-end thinking of how users leverage identity systems is key to my approach. As the Associate Creative Director of the Enterprise Brand Practice at Heart Haus, the award-winning in-house creative team at CVS Health, I lead brand system initiatives across a multi-faceted healthcare ecosystem. I partner with cross-functional teams to align design, strategy and execution.

As a creative leader, I truly believe that collaboration is the most critical key to success. Whether it’s collaborating closely with your client or business partners, or other members of the creative team, great partnership leads to great work.

I’m also a proud father and husband. I’m the one you can’t count on to give a quick goodbye at gatherings. A lover of live music, fumbling around the fretboard of a guitar, and the occasional weekend tee time. And I welcome new experiences, generally approaching life and all this existence has to offer with an open mind.