Identity design and menu layout for a family-friendly restaurant serving seafood and grilled items
Goodman Grille's menu featured 80+ items. The previous layout was hard to read due to it being single spaced and void of strong heirarchy. Through color, weight, spacing and placement the resulting layout increased legibility and ease of use. The dessert menu and wine list were also moved from the main menu to a table topper, decongesting the menu layout and allowing guests to continue to view those items once waiting staff collected the full menus.